EUNY HONG: The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture

The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture


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A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURYBy now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which time it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology.Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, "The Birth of Korean Cool "reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock n' roll could come to mass produce boy bands, soap operas, and the world's most important smart phone."

A sparkling new translation of this flashback to the start of Inspector Maigret's career, part of the new Penguin Maigret series. The profession he had always yearned for did not actually exist ...he imagined a cross The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture free pdf between a doctor and a priest, a man capable of understanding another's destiny at first glance. The very first investigation by eager young police secretary Jules Maigret leads him to a wealthy Paris family's dark secrets. Penguin is publishing the entire series of Maigret novels in new translations. 'His artistry is supreme' John Banville 'One of the greatest writers of the twentieth century ...Simenon was unequalled at making us look inside, though the ability was masked by his brilliance at absorbing us obsessively in his stories' Guardian 'A supreme writer ...unforgettable vividness' Independent


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Author: EUNY HONG
Number of Pages: 267 pages
Published Date: 05 Aug 2014
Publisher: Picador USA
Publication Country: New York, United States
Language: English
ISBN: 9781250045119
Download Link: Click Here
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